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Tastings as marketing vs. kitchen expense

Posted on: 2015-08-07

Author: Vijay Goel, Tags:

Are your catering tastings a sales/ marketing or kitchen expense?
 Went to a premium onsite tasting today that we did to introduce ourselves to a terrific venue in town. Brought to mind that we spent a substantial amount of time prepping (and...


Posted on: 2015-08-06

Author: Vijay Goel, Tags:

Every journey begins with a first step...
 Welcome to the Chefalytics blog. While we're just getting started, we welcome you to our kitchen table. In real life, if you visited us in LA you could expect a regular discussion of things we talk ...